Thursday, May 31, 2012

Thoughts on a startup that can make obvious money

From a Read Write Web article I had in my archives, here is a quote from a speech given by Chris Shipley back in July of 2011 at Startup Festival.

Aiming to build something that will last was the key takeaway from Shipley’s talk. “Exits these days aren’t very good,” she said, “so why don’t you take your eye off the door and focus on building your business.”

It certainly seems like the Startup Bubble has only become worse since her speech last year. How cliche is it to hear about an investment in a company that says: ‘we have eyeballs, we’ll figure out the revenue thing later’.

Building a service or network with a lot of users is important. Turning users into money is not just about eyeballs. The money should be obvious.

Look at the way Skype, Evernote, or Dropbox have grown. They’re not just creating something that people flock to, they’re creating something that increases in value over time.

These are businesses with obvious revenue models from the start. There was nothing tricky about it.

Skype: ‘If you want to make normal calls, we’ll charge you’.

Evernote: ‘If you want to move more notes, we’ll charge you’.

Dropbox: ‘If you want to store more files, we’ll charge you’.

No one was surprised when they reached the pay point.

There seem to be quite a few startups with very high valuations and a lack of such obvious models. Eventually the investment money runs out. Such startups may get to that point, and then fail to figure out a good way to make money.

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