Posts tagged: Startup

Excited to see this post on Young Entrepreneur. It's something I'm sure a lot of us think about frequently:

The best way to hire A-players is to be one yourself. In my many interviews with Silicon Valley venture capitalists, I learned that the best startup CEOs have great reputations among the people they’ve worked with in the past. Make sure you can tell compelling stories that show you have superior industry knowledge and a strong vision for your company’s future.

There are companies out there that seem to snatch up all of the best talent. It's not because they have lots of money (although that helps). It's because they have an exciting story to tell and a killer team.

I know that working with top players has had the greatest impact on my capabilities. I want to work with people that inspire me; I can only assume that for people to want to be on my team I have to inspire them.

LearnStack was awarded a $25,000 grant from USTAR North’s Go-To-Market program.

We’re so excited about this that it’s been hard to keep inside since they sent us the acceptance emails.

Six teams received the grant LearnStack was awarded. The USTAR program is helping good teams strengthen their product before going to market or fundraising.

There are opportunities to start a business anywhere in the country. You can find advisors, money, and co-founders wherever you go. There is, however, something special about what is going on here in Utah. The energy is palpable. What Alex Lawrence is doing for Ogden alone is mind blowing.

This state is the best place in the world to start a business.

One of the more surprising things I’ve noticed while working on Y Combinator is how frightening the most ambitious startup ideas are. -Paul Graham

Salting Your Butter

People have expectations for your products. They want a unique taste. You can’t just give them normal butter.

I lived in Japan for a couple years as an LDS missionary. We had a family that we worked closely with that owned a restaurant; and they served amazing food. 

They served amazing food... like toast.

Toast at home isn’t amazing; in fact, it tastes like toast from home. I asked the owner what made his toast so good:

I salt the butter. People don’t want to eat the toast they eat at home. They expect a more savory and unique experience at a restaurant.

If you’re business is going to make toast, salt the butter.  Because people expect savory experiences from companies, you can’t get away with using regular butter. You don’t need a secret sauce, you just need to give your customer a flavorful experience. Look at apps like Instapaper, or Simplenote!  Look at products like the iPad or Moleskine! They don’t have a secret sauce, they just give you what you need with impecable taste.

Find the salt for your product’s butter.